↗ +8.2% vs previous period · 1.42× ROAS on $2,560 spend
✦
Read it carefully: 33% of Google's conversions are view-through (someone saw an ad, didn't click, later bought). That inflates the headline ROAS. Judge Google mostly on the click line below.
27 conversions · $95 CPA · 71% viewability
AD ACCOUNT HEALTH
return, conversions, spend
D
AD ACCOUNT HEALTH
65/100
ROAS vs target1.42x (target 2x)
Conversions27
Spend active$2,560
WHAT'S WORKING, WHAT'S NOT
AI insights
WHAT'S WORKING
✓ Brand search efficient
Brand campaigns return 2.6x ROAS and account for most conversions.
✓ Reach expanding
Reached 210k users this period at a 71% viewability rate.
OPPORTUNITIES
!Display retargeting underwater
Display retargeting is at 0.7x ROAS. Pause or reallocate the $420 spend.
↗ ~$420/mo
△Non-brand needs tuning
Non-brand search sits at 1.2x ROAS; tighten match types and negatives.
Updated today · auto-refreshes daily
AD SPEND OVER TIME
last 30 days
Total $2,645 ad spend
SPEND & RETURN
last 30 days
SPEND
$2,560
+5.1% vs prev
ROAS (reported)
1.42×
incl. view-through
CPA
$95
27 conversions
IMPRESSIONS
486,000
71% viewable · 210,000 reach
CLICKS / CTR
5,400 · 1.11%
$0 CPC
CPM
$5
cost per 1,000 impressions
Spend, CPM, data cost, and fees are in US dollars (no scaling); revenue is converted from Google's microdollar order values. Included in spend: $95 data cost · $180 fees. Read ROAS alongside the view-through split below.
VIEW-THROUGH vs CLICK
how much is real intent
Click conversions (clicked the ad, then bought)18 conv · $2,510
View-through (saw the ad, later bought)9 conv · $1,130
Click conversions are the confident signal. View-through is real but soft: some of those buyers would have converted without the ad. Judge Google mostly on the click line.
LINE-ITEM PERFORMANCE
per placement
LINE ITEM
SPEND
IMPR.
CLICKS
CONV.
REVENUE
ROAS
Search — Brand
$640
82,000
2,100
12
$1,680
2.6×
Search — Non-Brand
$780
96,000
1,400
7
$940
1.2×
Performance Max
$720
168,000
1,200
6
$720
1×
Display Retargeting
$420
140,000
700
2
$300
0.7×
CONVERSION FEED
from /dsp/conversions
TIME
LINE ITEM
ORDER
REVENUE
TYPE
2h ago
Search — Brand
#10428
$215
Click
5h ago
Performance Max
#10419
$180
View
9h ago
Search — Non-Brand
#10402
$260
Click
1d ago
Display Retargeting
#10388
$95
View
Each conversion carries an order ID where Google provides one, so a future “true ROAS” check can de-duplicate these against real WooCommerce orders and strip the ones email or organic also touched.
