Organic sessions are up 5% and drive 38% of all traffic this period.
✓ Branded demand rising
Branded queries convert at 14% CTR and sit in the top position.
OPPORTUNITIES
△Striking-distance keywords
Three queries sit on page 2; small on-page work could add ~600 clicks/mo.
↗ ~600 clicks/mo
△Declining product page
Pro Platform Kit clicks fell 25% versus the prior period. Refresh the page content.
Updated today · auto-refreshes daily
SESSIONS OVER TIME
last 30 days
Total 142,906 sessions
SEARCH VISIBILITY
Google organic (Search Console)
CLICKS
41,300
+3.1% vs prev
IMPRESSIONS
1,184,000
+2.4% vs prev
CTR · AVG POSITION
3.49% · 12.4
↑ 0.6 position vs prev
BRANDED vs NON-BRANDED
Branded31% · 12,800
Non-branded69% · 28,500
CONVERSION RATE
0.68%
942 purchases ÷ 138,400 sessions · $1/session
TRAFFIC SOURCES
sessions by channel
Organic Search52,200 · 38%
Direct33,900 · 24%
Paid Search19,400 · 14%
Paid Social15,600 · 11%
Email10,800 · 8%
Referral6,500 · 5%
DEVICES
Mobile92,300 · 67%
Desktop38,200 · 28%
Tablet7,900 · 5%
VISITORS BY COUNTRY
sessions · where your audience is
United States121,300 · 88%
Canada6,900 · 5%
United Kingdom4,100 · 3%
Australia3,200 · 2%
Germany2,900 · 2%
This is where your visitors come from (Google Analytics), which is far more international than where orders ship (US and territories only, on the Website tab, because international checkout is restricted). That gap is unmet international demand: shoppers who browse but cannot buy.
