Data as of Jul 13, 4:59 PM ET
SPEND & RETURN
last 30 days
ROAS
4.66×
return on ad spend
CTR · CPC
1.5% · $0.48
click-through · cost per click
CPM
$7
cost per 1,000 impressions
EFFICIENCY FUNNEL
where spend converts
Impressions1,240,000 · $7 CPM
Clicks18,600 · 1.5% CTR · $0.48 CPC
Landing-page views15,900 · 85% of clicks
Add to cart3,200 · 17% of clicks
Purchases214 · 1.2% of clicks
CAMPAIGN PERFORMANCE
by spend · last 30 days
| CAMPAIGN | SPEND | ROAS | CPA | PURCH. |
|---|
| Prospecting — Broad | $3,600 | 3.9× | $44 | 82 |
| Retargeting — 30d | $2,100 | 7.2× | $22 | 68 |
| Advantage+ Shopping | $2,050 | 4.6× | $39 | 41 |
| Lookalike 1% | $1,100 | 3.1× | $48 | 23 |
Creative fatigue, audience breakdowns, and prospecting-vs-retargeting split come next (they need per-ad / per-audience Meta breakdowns).
