DUDemo Userdemo@demostore.example
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DUDemo Userdemo@demostore.example
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Data as of Jul 13, 4:59 PM ET
WEBSITE REVENUE (WOOCOMMERCE)
$182,450
↗ +8.2% vs previous period
From 942 orders · $194 avg order value
REVENUE TREND
Total $188,389 · 972 orders
1591317212529301: $6,491 · 34 orders2: $6,859 · 35 orders3: $7,036 · 36 orders4: $7,028 · 36 orders5: $6,891 · 36 orders6: $6,704 · 35 orders7: $6,547 · 34 orders8: $6,464 · 33 orders9: $6,456 · 33 orders10: $6,479 · 33 orders11: $6,464 · 33 orders12: $6,347 · 33 orders13: $6,096 · 31 orders14: $5,727 · 30 orders15: $5,306 · 27 orders16: $4,933 · 25 orders17: $4,712 · 24 orders18: $4,714 · 24 orders19: $4,961 · 26 orders20: $5,409 · 28 orders21: $5,963 · 31 orders22: $6,504 · 34 orders23: $6,923 · 36 orders24: $7,148 · 37 orders25: $7,166 · 37 orders26: $7,018 · 36 orders27: $6,785 · 35 orders28: $6,554 · 34 orders29: $6,390 · 33 orders30: $6,314 · 33 orders

STORE HEALTH

how the store is doing overall
C
STORE HEALTH
76/100
Revenue trend+8.2% vs prev
Refund rate1.2%
Stock4 out of stock
Order quality0.9% cancelled

WHAT'S WORKING, WHAT'S NOT

AI insights
WHAT'S WORKING

✓ Strong revenue momentum

30-day revenue is up 24% year over year with average order value holding at $194.

✓ Most SKUs well stocked

The majority of the catalog has healthy inventory coverage heading into the next cycle.

OPPORTUNITIES

! Critical stockout losing revenue

Pro Grip & Rail System is out of stock with zero days of cover, an estimated $540/mo in lost sales.

↗ ~$540/mo

△ Low stock on a popular item

Everyday Carry Case has only 4 units on hand with 24 days of coverage. Reorder soon.

Updated today · auto-refreshes daily

SALES

last 30 days
ORDERS
942
+6.9% vs prev
AVG ORDER VALUE
$194
+1.4% vs prev
REFUND RATE
1.2%
$2,210 · 11 orders

ORDER QUALITY

last 30 days
FAILED ORDERS
38
$7,360 in failed payments
CANCELLATION RATE
0.9%
9 cancelled
RETURN RATE
2.6%
24 returned / refunded

REVENUE BY CATEGORY

last 30 days · where the money concentrates
Signature Line$62,030 · 34%
Starter Kits$49,260 · 27%
Accessories$41,050 · 22%
Bundles$20,070 · 11%
Apparel$10,040 · 6%

STOCK HEALTH

an act-today number
OUT OF STOCK
4 SKUs
LOW STOCK
2 SKUs
EST. LOST REVENUE / MO
$680
PRODUCTON HANDDAYS COVERSTATUS
Pro Grip & Rail System00● healthy
Everyday Carry Case (Compact)424▲ low
Double Utility Pouch0—● healthy
ProLight 1100 Flashlight2—▲ low
ProLight 450 Flashlight0—● healthy
Standard Charging Handle0—● healthy

TOP PRODUCTS

by revenue · last 30 days
PRODUCTUNITSREVENUESTATUS
Signature Bundle (Configurable)284$61,120● healthy
Starter Conversion Kit176$38,720● healthy
Pro Platform Kit106$27,560● healthy
Everyday Carry Case168$9,240● healthy
Universal Clip Case132$6,600▲ low
Double Utility Pouch96$3,840● healthy

GEOGRAPHY

last 30 days · where orders ship
United States96% · $174,280
Canada3% · $5,100
United Kingdom1% · $1,620
Australia0% · $1,450

WHY CARTS DROP

27 responses · last 30 days · 5/21 later ordered (19%)
RESPONSES
27
last 30 days
LATER ORDERED
5
of 21 with an email
RECOVERY RATE
19%
abandoner → buyer
Fitment / compatibility6 · 22% · 1 ordered
Waiting for a sale / discount5 · 19% · 2 ordered
Checkout / technical issue4 · 15%
Not ready / changed mind4 · 15% · 1 ordered
Shipping cost3 · 11% · 1 ordered
Can't afford right now2 · 7%
Payment option missing2 · 7%
Shipping restriction1 · 4%
WHENWHOCATEGORYWHAT THEY SAID
7/12/2026Alex CarterWaiting for a sale / discountComparing a few options before I decide. Might come back during a sale.
7/11/2026Jordan Lee✓ orderedFitment / compatibilityHad a quick question about which kit fits my setup.
7/10/2026Sam RiveraCheckout / technical issueCheckout wouldn't complete on my first try.
7/9/2026Taylor BrooksCan't afford right nowLove it, just not in the budget this month.
7/8/2026Morgan Reed✓ orderedShipping costShipping felt a little high for the order size.
7/7/2026Casey BennettNot ready / changed mindStill deciding, may come back later.
7/6/2026Riley StonePayment option missingThe pay-in-4 option disappeared at the payment step.
7/5/2026Drew Palmer✓ orderedShipping restrictionWanted to confirm it ships to my region first.