Demo Store · Dashboard

B+

ACCOUNT HEALTH

84/100

Flow coverage6 of 8 core flows are live.

DeliverabilityOpen and click rates beat benchmark.

Send cadenceCampaign unsub rate is creeping up.

SMS adoptionSMS contributes 13% of Klaviyo revenue.

Campaign frequency rising

You sent 18% more campaigns than last period while unsub rate ticked up. Consider spacing sends.

REVENUE / RECIPIENT

$1.18 ↗ +4.2%

PLACED ORDER RATE

1.9% ↗ +0.4pt

flows

AVG ORDER VALUE

$68.47 ↗ +3.2%

ACCOUNT HEALTH

ACTIVE AUDIENCE

48,210

30-day growth+2.1%

SourceManually entered · edit

Est. Klaviyo cost~$700/mo

AUDIENCE FLOW · 30D

+2,020 net

Added

3,140

Removed

1,120

KLAVIYO PLAN

Klaviyo · 50k

Monthly cost$720/mo

SourceManually entered · edit

AI INSIGHTS

· from your last 30 days

Benchmarks from Klaviyo

WHAT'S WORKING

✓ Flows out-earn campaigns

Automated flows drove 61% of Klaviyo revenue this period, a healthy signal of durable, hands-off revenue.

✓ SMS growing fast

SMS revenue is up 15% period over period and now contributes $7,000 across campaigns and flows.

OPPORTUNITIES

!FLOWSAbandoned Cart underperforming

Your cart flow converts below benchmark. Add a second reminder and a dynamic product block.

↗ Est. +~$2,400/mo

View in Klaviyo ↗

△FLOWSAdd a Browse Abandonment flow

You are missing a browse-abandonment flow that typically recovers 3-5% of product viewers.

↗ Est. +~$1,900/mo

△CAMPAIGNSSegment your winback

A 90-day lapsed segment with a stronger offer could re-engage roughly 1,800 profiles.

↗ Est. +~$1,200/mo

PERFORMANCE BREAKDOWN

	EMAIL	SMS	TOTAL
Revenue	$48,600+10.1%	$7,000+15.6%	$55,600+11.4%
Orders	710+8.0%	102+12.0%	812+8.5%
Open ratebench ~30%	42.3%+1.2pt	—	42.3%+1.2pt
Click rate	2.1%+0.3pt	8.4%+0.6pt	2.4%+0.3pt

PERFORMANCE DETAIL

CAMPAIGN	CHANNEL	SENDS	OPEN RATEbench ~30%	CLICKS	CTRbench ~10%	ORDERS	REVENUE
Summer Sale — Last CallFinal hours: 20% off ends tonight · Sent Jul 4, 2026	EMAIL	46,200	42.0%	1,180	2.6%	142	$8,940
New ArrivalsJust dropped: the Signature Bundle · Sent Jun 28, 2026	EMAIL	45,800	39.5%	980	2.1%	96	$5,720
Restock AlertBack in stock — grab it before it's gone · Sent Jun 20, 2026	SMS	12,400	—	1,040	8.4%	88	$2,800
Loyalty Members PreviewEarly access, just for you · Sent Jun 14, 2026	EMAIL	22,600	48.2%	720	3.2%	74	$4,240

FLOW COVERAGE

4 of 6 core flows live

✓ Welcome series

First impression for new subscribers

LIVE

✓ Abandoned cart

Win back checkouts left behind

LIVE

! Browse abandonment

Nudge window-shoppers back

MISSING · OPPORTUNITY

✓ Post-purchase

Thank-you + cross-sell

LIVE

✓ Win-back

Re-engage lapsing customers

LIVE

! Sunset

Retire dead weight, protect deliverability

MISSING · OPPORTUNITY

Also live: Back in stock · VIP

BUYING JOURNEY

Where shoppers drop off

Subscribed48,210

Engaged (90d)26,400 · 55% continued

Purchased8,120 · 31% continued

Repeat buyer2,740 · 34% continued

Engaged → Purchased (31%)Event volume (not unique people). Directional, for spotting the leak.

CHURN RISK

High-value, slipping away

AT-RISK CUSTOMERS

1,840

VALUE AT STAKE (EST.)

$126,000

Rough estimate (count × average order value). Win them back with a targeted flow.

Win-back tips

DELIVERABILITY

vs industry benchmarks

CLICK RATE

2.4%

● Healthy · In a healthy range for a store your size.

SPAM RATE

0.04%

● Healthy · Well under the 0.1% threshold.

UNSUB RATE

0.21%

● Watch · Slightly elevated on campaigns; watch send frequency.

BOUNCE RATE

0.6%

● Healthy · List hygiene looks good.

OPEN RATE

42.3%

● Healthy · Above the 38% benchmark for your industry.

SMS CONTRIBUTION

Text channel ROI

SMS REVENUE

$7,000

12.6% of Klaviyo revenue

REVENUE / SMS SEND

$0.28

EMAIL, FOR COMPARISON

$0.11

Revenue / email send

SIGNUP FORMS

Top of your list-growth funnel

FORM VIEWS

41,200

SUBMISSIONS

3,140

↑ Up vs last period

SUBMIT RATE

7.60%

↑ was 7.10%

A/B LEARNINGS

33% tested

No A/B tests in the last 90 days.Start running A/B tests in your email platform and your learnings will show up here, and they accumulate over time into an ongoing playbook for your team.

IMPACT LEDGER

What changed in this account, and when

✦Abandoned Cart flow updatedAdded a second reminder email 24h after the first.+6% revJul 7, 2026 · Note

✦Send cadence increasedWent from 2 to 3 campaigns per week.+6% revJun 30, 2026 · Note

✦Winback segment launchedNew 90-day lapsed segment added to the winback flow.+6% revJun 22, 2026 · Note

“% rev” = total revenue in the 2 weeks after each change vs the 2 weeks before. This is correlation, not attribution: revenue moves for many reasons (seasonality, promos, other changes). Use it as a directional signal, not proof.