Revenue is up 24% year over year, led by email and organic search. The biggest drag is shipping, which is running at a $1,570 monthly loss, and a handful of stockouts costing roughly $680/mo. Paid social is your most efficient acquisition channel at 4.7x ROAS.
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4 products are out of stock — est. $680/mo lost
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"utility pouch" sits at position 11.3 — ~+620 clicks/mo within reach
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Shipping is running at a loss: net margin −$1,570 (you charge less than carriers cost). See Shipping.
